Dr Jane Tonge is an experienced communications practitioner with a background in academia and consultancy services. She set up BOOST to bring the benefits and advantages of business-school know-how to small businesses. She is passionate about giving them the advice, support, tools and skills they need to ensure their business thrives.
The practitioner bit…
Jane has worked as a communications practitioner in the public and private sector, and as an independent consultant for clients in healthcare, professional services, and business enterprise sectors. She
has worked as as a Business Development Lead, B2B PR Account Manager, Local Government Press Officer, and Editor & Writer for Plain English Campaign.
Jane works with small businesses to help them promote their services, provides training on communications and networking, and offers business research to inform action and strategic planning.
The academic bit…
A Cambridge University graduate, Jane has an Honours Degree in History, a Master’s Degree in Public Relations, and a PhD in Business and Management. She is a Member of the Public Relations Communications Association (MPRCA) and was a Senior Examiner for the Chartered Institute of Marketing (CIM).
Jane is a former Senior Lecturer in Marketing Communications at Manchester Metropolitan University (MMU) Business School specialising in public relations, corporate communications, reputation management, media relations, and professional writing skills. She was Programme Leader for MSc Public Relations, and set up and directed the UK's first interactive online Master’s course in Public Relations and Media Management attended by international communications practitioners.
Now an Associate Lecturer at the Business School, Jane lectures on Persuasive Writing and supervises Master’s and Doctoral students.
Her PhD research examined the use of personal contact networks and networking for client retention and client acquisition in small businesses and public relations consultancies, and how to develop successful and long-lasting professional business relationships.